Nick Eades joined Psion in early 2009, after a career in technology marketing spanning more than 20 years.
Starting in the nascent IBM PC business in the early 80’s, he spent 10 years in a range of technical marketing & brand roles, across the width of the channel and customers of all sizes. As the brand manager for IBM’s ThinkPad from ’92 he oversaw IBM’s recovery in the mobile business in the UK, before moving to the EMEA HQ.
After IBM, he moved to Dell for a number of years, where as UK Marketing Director, they grew to be the UK’s No.1 IT vendor. Dell’s leadership in everything online, from dell.com to it’s Premier Pages online system for larger customers, to it’s highly modular “build to order” business model, has many parallels with Psion’s new OSM business model.
Subsequent marketing leadership roles at BT and Avaya, and finally, at Nortel ensure that he has plenty of know-how in the Telecoms & Services markets as well.
He’s never lost his passion for mobile computing, so being at Psion is like coming home!
Our new brand identity launched a year ago today.
In just 12 months our new ‘modular, cool and contemporary’ identity has become firmly established with the new logo appearing on products from the Workabout Pro™3 through to today’s Omnii™ XT15, in and outside our offices around the world, on stationery, in Psion and reseller marketing campaigns, presentations and press releases. Also, at conferences and events like CeBIT, NRF and MODEX as well as at global partner conferences.
And of course the brand has been seen where it lives best, and most prominently of all: online.
Our ground-breaking online community, IngenuityWorking, has exemplified the way we are today and the way we do business. It has showcased many variations of our highly adaptive ‘3D’ logo whether reflecting our products, our marketplaces, global anniversaries like the invention of the barcode through to ‘happy holidays’ messages.
These things just couldn’t have been done with our old brand identity. Happy Birthday to the new Psion!
Yeah, it could.
Happy Birthday to us... here are a couple Ingenuity working links showcasing our New brand throughout 2011...
UK Parkex Event
Logistics Link South 2011
Hannah
Hi, Nick! I wanted to share a picture from the recent National Retail Federation tradeshow in NYC, where had a booth as you mentioned. This was our first show using this new booth property which I think really brings to life several key aspects of the brand.
We'll share another pic from the show floor at Modex next week!
Happy Birthday from Italy!
Alfacod/Indicod-Ecr Event 2011
community.psion.com/.../indicod-ecr-amp-alfacod-event-on-may-19-images.aspx
Smau Business in Bologna 2011 with some partners
community.psion.com/.../images-from-smau-bologna-with-alfadistribuzione-amp-pernix.aspx
Wow... it feels like just yesterday the digital marketing team was burning the midnight oil to push our new brand identity live on Psion's various online properties.
Over the past year, Psion has found some ingenious ways to showcase our adaptive 3D logo. Here are some links to some of the compelling imagery that has come out over the past year that has really helped bring our new logo and brand identity to life...
community.psion.com/.../PSION_5F00_3D_5F00_RT_5F00_RGB_5F00_01_5F00_A4.jpg
community.psion.com/.../PSION_5F00_3D_5F00_RW_5F00_RGB_5F00_03_5F00_A4.jpg
community.psion.com/.../PSION_5F00_3D_5F00_RW_5F00_RGB_5F00_08_5F00_A4.jpg
community.psion.com/.../PSION_5F00_3D_5F00_RT_5F00_RGB_5F00_02_5F00_A4.jpg
A nice Psion Videowall in Ibm Forum 2011
community.psion.com/.../thank-you-for-attending-the-psion-ep10-heventat-ibm-forum-milano.aspx
Hi,
Further to your post Nick, and others, I have posted my own pictures that hopefully show how much our new logo went to life and took shape on the field, during several events held in France : community.psion.com/.../psion-new-brand-less-than-one-year-old-and-already-skilled.aspx
Happy birthday to the new Psion Logo!
Our new brand is so much more powerful and current which lends itself to all we do; its always exciting to see our team above bring it to life around the world. All world-class brands evolve and change over time even the most iconic ones in our lifetime General Electric, Lloyd’s, RBS, Toyota, Coca-Cola; the list goes on and on with companies who have the longevity to span decades (and centuries). At Psion we can say we are one of a select group of technology companies which has spanned decades!
Our aim is to deliver for our customers, in all kinds of ingenious ways, solutions adapted to their evolving needs, time after time and the Psion Brand is a powerful display of this. We provide a new way of thinking and working in our markets and with the power of our brand we are determined to make the most of.
We capture the spirit of Psion along with our customers and put it to work; we think differently about how to make a difference to the world and customers environments.
Our brand personality is: Progressive, Fearless, Reliable. Two of these three attributes have only been made possible with our new brand.
I proudly say Happy Birthday to the new brand and looking forward to further bringing it to life for years to come!
Happy Birthday to the new Psion!!!
Last but not least - Happy Birthday to the new Psion from Germany.
Here are some images showcasing the new Brand ...
Our New Booth on LogiMAT
Psion wins European AutoID Award for the most innovative company
Omnii XT10 – 3D (Still working!!!)
New logo at the German office in Willich - Indian summer in Germany
...