Late last year, Psion was approached by Brunel University, a leading UK institution to support their Industrial Design students with the creation of final year project work.
Globally respected for the output of its students in the field of Industrial Design as well as its unique ‘Made in Brunel’ annual showcase, the university was the ideal partner for some future brand and product exploration.
Meet Luke, Tim, Jamie, Joe and Deborah. These are the ‘Psion students’ approaching the end of their final year at Brunel.
Here they are getting to know Psion at a presentation we hosted last autumn at our Soho Square headquarters.
The students heard from members of the Psion Brunel project team, including project leader Mark Fountain with regular support from his Industrial Design colleague, Ed Hackett, and Dave Davies in Global Marketing. Former students of similar institutions themselves, they were keen to help the next generation of designers get a foothold in what is a challenging marketplace.
Over the past six months, we’ve followed the students as they explore our new brand and design philosophy and seek to re-interpret for the world of 2021.
Inspired by our open innovation strategy, focus on modularity and adaptability, the students have created ingenious ideas that take our brand in new and interesting directions.
The goal of this project is creative interpretation and exploration of what we do and how we do it; we’re not asking them to design our next generation of products. The students’ products are not designed to from part of our development roadmap but to ask questions and conceptualise what the future may look like. The students will exhibit their final work at Made in Brunel (www.madeinbrunel.com), an annual design showcase known around the world and we will be there supporting the students at this final stage of the journey to talk about our collaboration.
To help bring their story to a wider audience, we’ve been following the students at key stages of their journeys and you can view the first of three films, here.
In this first webisode, “Discovery”, we’ve tried to capture the students exploring our brand and beginning their journeys with us.
We hope you enjoy the films we’ve made and can follow the students’ work on IngenuityWorking as we post future content.
You can also find out more about Made in Brunel, here
Feel free to comment below or to visit the discussion on the project here.
I guess the future of Psion brand will depend on who will acquire Motorola by 2021. Samsung Enterprise solutions?